SWA #6

SWA #6

The same product, different brands, and two completely different target markets. These are two very well-known, high standard brands, Dior and Juicy Couture, are both advertising perfume. Dior's ad is simply and classy, drawing the attention of the more sophisticated reader. While the Juicy Couture ad draws the attention of the younger reader. The bright colors and fun logo is used to attract attention to the youthfulness feel of the ad. While both ads have the option to smell the perfume, the way that it is positioned on the ad also aids the assumption of who the target market is. The Dior ad has the classic flap on the side of the page to lift and smell the scent. While Juicy Couture has the scent flap positioned on the bottle of perfume that the model is holding, it has a shiny paper over the top of it drawing attention to it.