Colby
Carter
English
102-111
Magazine
Ads
The
ads that I selected are perfume ads that were featured in Glamour
Magazine. The audience of Glamour is strictly women, and in my
opinion ages ranging from 18 to 25. I would say the target market is
trendy women who enjoy nice things. The majority of ads in Glamour
are very well known designers.
The
Michael Kors Ad-
-Woman
wearing very revealing sweater
-Wispy,
wind blown dirty blonde hair
-Perfume
bottle in the bottom right hand corner
-Woman
wearing gold watch on the left wrist
-Bold
white traditional “Michael Kors” logo in the bottom center
Juicy
Couture Ad-
-White
furniture in the background
-Blonde
haired girl, green eyes, messy hair pulled back
-Black
puffy, shear dress
-Holding
large signature Juicy perfume bottle with large pink bow
-Scent
sticker on the bottle, shiny top coat
-Large
hot pink “Viva La Juicy” on the bottom center
-Traditional
Juicy Couture logo small underneath Viva La Juicy in white
I
chose these two ads because they are both two of my favorite
designers and I have both of the items that they are advertising.
They both appeal to women who want to seem sexy. I think the Michael
Kors ad is more directed towards a softer side of the market, while
the Juicy ad is has a harder look. The stereotypes are very obvious,
women who like nice things and want to seem sexier than they are.
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